It started with a gap.

The idea for CoreOptimise® and what would eventually become Creollagen® began in January 2025, after spotting a clear gap in an already crowded supplement market.

Through years of academic study, practical experience and demanding sporting environments, we had seen first-hand how valuable the right nutrition and supplementation could be for performance, recovery and long-term health.

Together, that combination of nutrition, performance, engineering, business and e-commerce experience shaped how we approached CoreOptimise® from the beginning: evidence-led, practical and focused on solving real customer problems.

Creatine and collagen consistently stood out. Both were extensively researched, widely used and had become valuable parts of our own approaches to training, recovery and everyday health.

Yet when we looked more closely at what people around us were actually purchasing, the quality of many products didn't seem to reflect the strength of the science behind the ingredients.

Friends and family were purchasing collagen supplements and creatine gummies that looked impressive on the surface, yet a closer look at the labels told a very different story. Some were providing only around half a gram of the headline ingredient per serving — far removed from the meaningful amounts customers might reasonably expect from the marketing.

It reinforced just how difficult it can be for customers to separate strong branding and headline claims from a genuinely well-considered, meaningfully dosed formula.

Turning the idea into reality.

We started by analysing dozens — eventually hundreds — of creatine, collagen and wider supplement products already on the market.

Two things quickly stood out. First, meaningful ingredients were often included at surprisingly small doses.

Second, despite creatine and collagen being two of the most recognised and researched supplements available, very few brands were bringing them together in the premium, convenient and properly dosed format we wanted to create.

But having the idea was the easy part. What followed were months of research, development and conversations with manufacturers both in the UK and overseas.

We worked through formulation revisions, ingredient sourcing, flavour development and repeated sample runs — continually asking how the product could be improved rather than simply how it could be made cheaper.

Real-world feedback also became part of the development process. We ran surveys, gathered feedback, produced samples and trialled different iterations to better understand what people actually wanted from the formula, flavour, convenience and overall experience.

Alongside the product itself came everything needed to build a trustworthy supplement business: regulatory compliance, quality standards, packaging, manufacturing processes, testing and the wider operational foundations behind CoreOptimise®.

The first step: Creollagen®.

After countless revisions and meticulous fine-tuning, Creollagen® became the first expression of what we wanted CoreOptimise® to represent.

The goal wasn't simply to put creatine and collagen into the same pouch.

It was to create a premium, convenient and thoughtfully formulated daily product built around meaningful amounts rather than token additions.

We also wanted to challenge the idea that ingredients such as creatine and collagen belonged to one narrow type of customer.

Creollagen® was created for a broad range of people — from experienced strength athletes and first-time gym-goers to people focused on healthy ageing, recovery, everyday strength and long-term wellness.

Different people may have different goals — building strength, supporting recovery, maintaining an active lifestyle or simply investing in their long-term health.

The principle remains the same: give the customer a properly considered product and make every serving meaningful.

Creollagen® became our flagship product, but more importantly, it established the standard every future CoreOptimise® product would need to meet.

The journey has just begun.

Creollagen® is our flagship and our first step — but CoreOptimise® was never created simply to become another supplement company filling a catalogue with familiar white-label products carrying a different logo.

Our focus now is twofold: continuing to accelerate and develop Creollagen® as our flagship range, while building the next generation of CoreOptimise® products around the same standards that shaped it.

That next chapter is already underway. CoreFoundation® — our daily foundational nutrition formula — is currently progressing through research, formulation development, sampling and real-world trials as we refine the product ahead of launch.

CoreFoundation® is an example of what the future of CoreOptimise® looks like: products designed around a clear need rather than created simply to expand the range.

We want every product we launch to have a genuine reason to exist.

That might mean simplifying an unnecessarily complicated routine, combining proven ingredients more intelligently, or developing a formulation that solves a specific need we believe the market isn't serving properly.

Our mission is to continue delivering high-quality, premium yet accessible, trusted and properly dosed supplements into a market where customers are often faced with more choice — but not necessarily better products.

Customer feedback will remain a huge part of that journey. We want to hear what works, what could be improved and the success stories that come from people genuinely using our products.

As CoreOptimise® grows, the product range will grow with it — but the principles behind every formula won't change.