Why choose CoreOptimise™?
We initially chose the to create CoreOptimise™ to be the home of Creollagen™, with the view to branch out into other supplements in the future.
The goal and ethos of CoreOptimise™ is dosage, quality, innovation, and brand transparency.
Dosage - too many supplement companies rely on customers either being unaware or not understanding the correct dosages and formulas. They rely on large, clean, and clever marketing to push underdosed, poor quality, and often useful products.
We want to not just redefine, but educate, and assure that we are different. A list of fancy, underdosed ingredients shouldn't equal a popular brand... 2,500mg of collagen is equal to 2.5g, pretty poor.
Quality - we would be lying if we didn't say we didn't consider sourcing from outside of the UK at the start. It can be much cheaper per unit cost, particularly sourcing from China. But, we wanted to position ourselves as a premium UK brand, and it would be insidious to position ourselves as such, and not source from UK manufacturers.
The cost might be higher, but customer transparency and closer controls on quality are worth it.
Innovation - I wouldn't argue that Creollagen™ is particularly innovative, we are combining to very researched and popular supplements, but the dosages and quality in this market mean it is innovative. Going forward, we would love to introduce new ideas and concepts to our customers and the wider market.
Brand Transparency - we touched on the main points in the section around quality, but we aren't here to make a quick buck or sell high volumes of units at the expense of our customers. We're looking for sustained, organic growth by a community that trusts the brand and the vision.
